The Savvy Entrepreneurial Firm Feature in Chapter 3 Focuses on Bill

question 53

Multiple Choice

The Savvy Entrepreneurial Firm feature in Chapter 3 focuses on Bill Gross, and how a company he was leading, Knowledge Adventure, made a 180-degree turn on the positioning of a product. According to the feature, Gross and his team made the change as a result of ________.

• A) observing how customers acted when buying their product
• B) studying industry trends
• C) conducting Internet research
• D) administering a concept test and a buying intentions survey
• E) hiring consultants to provide them advice

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Definitions:

Symbol

A sound, gesture, mark, or other sign that is arbitrarily linked to something else and represents it in a meaningful way.

Handshake

A gesture involving the grasping and shaking of hands between two people, typically used as a greeting, farewell, or agreement.

Scream

To emit a loud, sharp, piercing sound typically as an expression of intense emotion, fear, or pain.

Fundamentally Organized

Refers to the essential or basic structure within which an entity, such as a social group or living organism, is systematically arranged.