Peter Simmons Owns a Specialized Computer Software Company

question 9

Multiple Choice

Peter Simmons owns a specialized computer software company. Although Peter's software designers and programmers are very good, it takes 2-3 years to develop a good software product. This example illustrates the need for funding or financing referred to as ________.

• A) personnel costs
• B) marketing costs
• C) costs associated with building a brand
• D) lengthy product development cycles
• E) cash flow challenges

---

Definitions:

Rogers

Refers to Carl Rogers, an influential American psychologist and one of the founders of the humanistic approach to psychology.

Language Barrier

The difficulty in communication experienced by people who speak different languages, or variations of a language.

Flooding

A psychological exposure therapy technique for reducing phobias or anxiety disorders by exposing the patient to their fear at full intensity.

Behavior Therapy

A form of psychotherapy that focuses on changing undesirable behaviors through conditioning techniques, without necessarily addressing underlying psychological conditions.