Which of the Following Statements Is Incorrect Regarding the Process

question 15

Multiple Choice

Which of the following statements is incorrect regarding the process of building a company's brand, particularly for young firms?

• A) A firm's name, logo, Web site design, and even its letterhead are part of its brand.
• B) One of the keys to effective branding is to create a strong personality for a firm.
• C) Some companies monitor the integrity of their brands through brand management.
• D) Startups must build a brand from scratch, which starts with selecting the company's name.
• E) Most experts recommend a heavy reliance on advertising in building a firm's brand.

---

Definitions:

Permian Extinction

A massive extinction event occurring about 252 million years ago, marking the boundary between the Permian and Triassic periods, and resulting in significant loss of species.

Carbon Dioxide Levels

The concentration of CO2 in the Earth's atmosphere, an important factor influencing climate change and global warming.

Marine Diversity

The variety and variability of life forms within ocean habitats, ranging from microscopic plankton to large marine mammals.

End-Cretaceous Extinction

A significant global extinction event approximately 66 million years ago, marking the end of the Cretaceous Period, characterized by the mass extinction of dinosaurs among other species.