The First Step in Selecting a Target Market Is to Study

question 11

Multiple Choice

The first step in selecting a target market is to study the industry in which the firm intends to compete and determine the different potential target markets in that industry. This process is called ________.

• A) market positioning
• B) market splitting
• C) market targeting
• D) market subdividing
• E) market segmentation

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Definitions:

Primitive

Denotes something that is basic or unsophisticated in terms of development or technology, often implying an early stage of evolutionary or historical development.

Instinctive Component

An innate part of behavior that arises from within and is driven by evolutionary pressures, without the need for conscious thought.

Personality

A mix of features and qualities that define an individual's specific character.

Reality Principle

A psychoanalytic concept where behavior is governed by the considerations of the external world, in contrast to the pleasure principle.