Frank Is Director of Technology in an MNE in Which

question 9

Multiple Choice

Frank is director of technology in an MNE in which most of the R&D activities are performed in the parent company's home country,but then,foreign subsidiaries are responsible for introducing the resulting innovations to their local customers.The innovation process adopted by Frank's MNE is:

• A) globally linked.
• B) local-for-local.
• C) center-for-global.
• D) locally leveraged.

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Definitions:

Public Relations Costs

Expenses related to managing the public image and communications of a company.

Fixed Cost Per Unit

The fixed costs of production (expenses that do not change with the level of output) divided by the number of units produced.

Relevant Range

The range of activity or volume over which the assumptions about variable and fixed costs are valid for budgeting and planning purposes.

Direct Manufacturing Cost

The sum of all direct costs associated with the production of goods, including labor and materials.