The What Went Wrong Feature in Chapter 11 Focuses on a Series

question 3

Multiple Choice

The What Went Wrong feature in Chapter 11 focuses on a series of missteps at JCPenney under the tenure of then CEO Ron Johnson. According to the feature, Johnson's three most damaging marketing-related mistakes were ________.

• A) no testing of ideas in advance, poor product quality, and poor sales training for employees
• B) reluctance to embrace online sales, a shift from value-based to cost-based pricing, and poor sales training for employees
• C) poor product quality, a total misread of JCPenney's brand, and poor use of social media
• D) Fair and Square Pricing, no testing of ideas in advance, and a total misread of JCPenney's brand
• E) poor use of social media, Fair and Square Pricing, and poor sales training for employees

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Definitions:

Misinformation Effect

The tendency for post-event information to interfere with the memory of the original event, often leading to inaccurate recollections.

Filmed Traffic Accident

A filmed traffic accident is an event where a vehicular collision or road incident is captured on video, which can be used for evidence, analysis, or awareness purposes.

Smashed

To break something into pieces suddenly, noisily, and violently; shattered.

Broken Glass

Fragmented pieces of glass often resulting from breakage, which can pose a safety hazard.