You Work for a Marketing Firm and Have Been Asked

question 1

Multiple Choice

You work for a marketing firm and have been asked to develop a mass media prevention strategy that has never been used.What will it be?

• A)one that tailors campaign messages at a population of drug users
• B)one that will raise knowledge levels
• C)one that focuses on decreasing the incidence of driving under the influence
• D)one that involves short slogan-type messages

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Definitions:

Goal Incompatibility

Occurs when the objectives or aims of individuals or groups interfere with one another, potentially causing conflict.

Different Departments

Distinct organizational units within a company, each specialized in specific functions or tasks.

Opportunity

A set of circumstances that makes it possible to do something or for something to happen.

Ability

The possession of the means or skill to do something effectively and efficiently.