You Work for a Marketing Firm and Have Been Asked

question 1

Multiple Choice

You work for a marketing firm and have been asked to develop a mass media prevention strategy that has never been used.What will it be?

• A)one that tailors campaign messages at a population of drug users
• B)one that will raise knowledge levels
• C)one that focuses on decreasing the incidence of driving under the influence
• D)one that involves short slogan-type messages

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Definitions:

Unilaterally Establish

To implement or decide upon policies, rules, or terms by one party without consultation or agreement with others involved.

Employee Voice

The means by which employees communicate their opinions, concerns, and suggestions about workplace issues to their employers.

Management

The process of dealing with or controlling things or people, which involves planning, organizing, leading, and controlling an organization's or team's activities.

Workplace Issues

Challenges or problems that arise in the work environment affecting employees' performance, satisfaction, or well-being, such as harassment, discrimination, or safety concerns.