The Partnering for Success Feature in Chapter 12 Starts by Talking

question 18

Multiple Choice

The Partnering for Success feature in Chapter 12 starts by talking about Gary Schwartzberg, who, along with a partner, developed a new type of bagel dubbed the "Begeler," which was eventually licensed to Kraft. According to the feature, entrepreneurs and inventors like Gary Schwartzberg are finding that large consumer products companies are ________.

• A) ambivalent about what they have to offer
• B) increasingly interested in what they have to offer for new products, but are ambivalent about services
• C) increasingly interested in what they have to offer
• D) increasingly interested in what they have to offer for new services, but are ambivalent about products
• E) increasingly disinterested in what they have to offer

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Definitions:

Systematic Desensitization

A behavioral therapy technique used to reduce phobic responses and anxiety by gradually exposing the subject to the feared object or situation in a controlled manner.

Visual Images

Pictures or representations in a person's mind or produced by imagination.

Free-Floating Anxiety

A general feeling of uneasiness or anxiety that is not related to any specific object or situation.

Systematic Desensitization

A therapeutic technique aimed at reducing anxiety or phobias through gradual exposure to the feared object or situation combined with relaxation exercises.