Sheng, the CEO of Mirrorz Inc

question 41

Multiple Choice

Sheng, the CEO of Mirrorz Inc., comes up with a plan to implement business unit strategies successfully. He decides to do this by making technical advancements in the manufacturing process of the products and developing a solid financial system run by an efficient team. He also plans to establish a marketing team that would sell to people who would not normally buy the product. The ultimate mission of the company would be to provide a customer friendly environment. The plan initiated by Sheng can be best categorized as a(n) ________.

• A)segmentation analysis
• B)emergent strategy
• C)functional strategy
• D)business unit strategy

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Definitions:

Firm Commitment

In finance, an underwriter's promise to purchase all the unsold shares of an issue, thereby guaranteeing the amount of capital that the issuer will raise.

Standby Underwriting

A commitment by an underwriter to purchase any unsold shares during an offering, ensuring that the issuing company raises the full amount of capital.

Best Efforts

A contractual clause requiring one party to exert all reasonable attempts to fulfill the terms of the agreement.

Preemptive Rights

The rights that allow existing shareholders to purchase new shares in a company before the company offers them to the public, to maintain their proportionate ownership.