A(n) ________ Strategy Involves Making Additional Versions of a Product

question 61

Multiple Choice

A(n) ________ strategy involves making additional versions of a product so that it will appeal to different clientele.

• A) market penetration
• B) geographic expansion
• C) improving an existing product or service
• D) strategic alliance
• E) product line extension

---

Definitions:

5W Model

A framework used in various fields to analyze situations or make decisions, asking critical questions: Who, What, Where, When, Why (and How).

Situation Analysis

The process of collecting and evaluating information about an organization's environment to identify strengths, weaknesses, opportunities, and threats.

Situational Influences

External factors that can affect consumer behavior and decision-making processes at the time of purchase, such as physical environment, social situation, or time factors.

Need-Satisfying Benefits

Need-satisfying benefits are aspects of a product or service that fulfill explicit or implicit needs of the consumer, contributing to its perceived value.