The What Went Wrong Feature in Chapter 15 Focuses on Curves

question 36

Multiple Choice

The What Went Wrong feature in Chapter 15 focuses on Curves International, the fitness center for women. Since 2006 Curves has closed more than 4,000 locations. Which of the following reasons was not identified in the feature as one of the possible explanations for why so many Curves centers have closed?

• A) An inability to find enough potential franchisees
• B) The poor economy
• C) Cheaper competition
• D) The company failed to keep up with changing trends, including more flexible hours for busy working women.
• E) The company sold too many franchises that are located too close together.

---

Definitions:

Market Orientation

A business philosophy where the company prioritizes identifying and meeting the needs of its customers through its product mix.

Strategies

Plans of action designed to achieve long-term or overall goals and objectives.

Competitors

Other businesses or individuals that offer similar products or services and vie for the same target market's attention and resources.

Extrapyramidal Effects

Severe side effects of the major tranquilizers.