Which of the Following Statements About the Effects of Subliminal

question 1

Multiple Choice

Which of the following statements about the effects of subliminal stimuli is most accurate?

• A) Subliminal stimuli have no effect on attitudes or behavior.
• B) Subliminal stimuli can lead people to vote for political candidates they do not support.
• C) Subliminal exposure to thirst-related words can lead thirsty people to drink more.
• D) Subliminal stimuli can lead people to violate deeply held values.

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Definitions:

Exporting

The process of exporting products or services to a foreign country for the purpose of selling them.

Licensing

An agreement in which a company allows another entity to produce its product in exchange for a predetermined fee.

Joint Venture

A business arrangement in which two or more parties agree to pool their resources for the purpose of accomplishing a specific task or business activity.

Franchising

A method of business expansion whereby a company (franchisor) licenses its trade name and operating methods to an individual or group (franchisee) in exchange for a franchise fee and ongoing royalties.