The ________ Perspective Emphasizes That Stereotypes Can Be Useful Categories

question 52

Multiple Choice

The ________ perspective emphasizes that stereotypes can be useful categories that allow us to process information efficiently.

• A) economic
• B) emotional
• C) motivational
• D) cognitive

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Definitions:

Lifestyle Segmentation

Segmentation that divides people into groups based on their opinions and the interests and activities they pursue.

Psychographic Segmentation

A marketing technique that divides consumers into sub-groups based on shared psychological characteristics, values, desires, or lifestyles.

Metropolitan Statistical Areas

Geographic regions defined by high population density at their core and close economic ties throughout the area, often used for statistical purposes.

Psychographic Segmentation

The division of a market into segments based on consumer psychology, including their lifestyles, values, attitudes, and personality traits.