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Given That Alliances Are Typically Formed Between Two or More

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Given that alliances are typically formed between two or more corporate entities that are also operating pre-existing businesses, alliance managers need to be flexible. These managers must accept that the alliance's performance objectives will necessarily be moderately ambiguous. But, these same managers can be assured that the formal, written agreement between the alliance partners can be frequently referenced as a type of "rule book" that can be used to resolve any disputes in the alliance.


Definitions:

Current Consumption

The total value of all goods and services consumed by households and individuals in the present time period.

Present Value

Today's value of future money or cash flow sequences, calculated using a certain rate of return.

Interest Rate

The percentage at which interest is charged or paid for the use of money over a period of time.

Positive Incomes

Situations or instances where individuals or entities receive or earn money, representing an increase in financial resources.

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