The Contracting Out of Work to a Vendor or Third

question 31

Multiple Choice

The contracting out of work to a vendor or third party administrator is called ________.

• A) outsourcing
• B) temping
• C) contracting
• D) boundary spanning

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Definitions:

Marketing Mix

The controllable factors—product, price, promotion, and place—that can be used by the marketing manager to solve a marketing problem.

Independent Variables

Variables in an experiment or study that are manipulated or changed to study their effects on dependent variables.

Marketing Actions

The specific tactics employed by companies to execute their marketing strategy, including advertising, product development, pricing, and distribution efforts.

Marketing Factors

Elements that influence and determine the viability and success of marketing strategies and activities.