Catherine Chao, Director of Marketing Research, Is Evaluating Consumer Acceptance $\alpha$

question 56

Multiple Choice

Catherine Chao, Director of Marketing Research, is evaluating consumer acceptance of alternative toothpaste packages. She wonders whether acceptance is influenced by children in the household. Her staff prepared the following contingency table from a random sample of 100 households: Using $\alpha$ =.05, the observed value of chi-square is ___.

• A) 5.28
• B) 9.49
• C) 13.19
• D) 16.79
• E) 18.79

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Definitions:

Evolutionary Psychologist

A professional who studies the role of evolutionary processes in shaping the human mind and behavior.

Hereditary Influences

Genetic factors passed down from parents to offspring that impact various aspects of physical and psychological traits.

Passionately Devoted

Refers to showing or characterized by strong enthusiasm or dedication toward a particular cause or activity.

Gender

In psychology, the biologically and socially influenced characteristics by which people define male and female.