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Describe "Nikefication" and "Uberization" and explain one way in which each negatively affects workers.
Advertising
A form of marketing communication used to promote or sell a product, service, or idea through various mediums to reach and influence consumers.
Sales Promotion
A marketing strategy involving short-term incentives to encourage the purchase or sale of a product or service.
Quicker Purchases
The process or strategy designed to accelerate the buying process, often through technology or streamlined operations.
Goodwill
An intangible asset that arises when a company is acquired for more than its fair market value, reflecting the brand's reputation and customer relations.
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