Examlex
Which scientist showed that anthrax was caused by the bacterium Bacillus anthracis?
Word-of-Mouth
Informal communication among consumers sharing opinions and experiences about products or services, influencing potential buyers.
Unconventional Locations
Unconventional locations refer to non-traditional or unique places used for events, businesses, or activities, often to generate interest or attract a specific demographic.
Negative WOM
Negative word-of-mouth; the act of sharing unfavorable opinions or experiences about a product, service, or brand with others.
Word-of-Mouth Communication
The act of consumers providing information to other consumers about products or services, typically viewed as a trustworthy source of information.
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