____ Is the Feature of Programs That Assures You a Module

question 1

Multiple Choice

____ is the feature of programs that assures you a module has been tested and proven to function correctly.

• A) Reusability
• B) Consistency
• C) Reliability
• D) Credibility

Recognize the role of encoding in IMC and the impact of media selection on reaching target consumers.

Understand the components and relevance of Integrated Marketing Communications (IMC) in the marketing mix.

Recognize the role and importance of the communication process elements in IMC, including sender, receiver, and channels.

Identify the measurement and evaluation metrics for marketing communication effectiveness, such as GRP.