Examlex
Which of the following areas of specialization in psychology deals specifically with people's interpersonal relationships,group perceptions,and attitudes?
Geodemographic Segmentation
A marketing tool that combines geography with demographic information to categorize consumers into specific groups for targeted marketing.
Loyalty Segmentation
The process of dividing a customer base into groups based on the degree of loyalty they exhibit towards a brand or product.
Micromarketing
A marketing strategy focused on a small group of highly targeted customers, tailoring products and marketing messages to their specific needs and preferences.
Population Increases
refers to the rise in the number of people in a particular area, affecting various aspects of society including demands for goods and services.
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