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Preschoolers
Cognitive Dissonance
The conflict (i.e., remorse) that buyers feel after making a major purchase.
Marketing Research
The process of gathering, analyzing, and interpreting information about a market, and about the past, present, and potential customers for the product or service.
Cognitive Dissonance
A psychological term referring to the mental discomfort experienced when holding two or more conflicting beliefs, values, or ideas simultaneously.
Market Research
The process of gathering information about consumers that will improve marketing efforts.
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