Examlex
What type of entry exists if structural entry barriers are low,and either (1) entry-deterring strategies will be ineffective or (2) the cost to the incumbent of trying to deter entry exceeds the benefits it could gain from keeping the entrant out?
Crossing The Chasm
A marketing theory that describes the challenge of transitioning from early adopters of a product or service to a broader mainstream market.
Positioning
A marketing strategy that focuses on how your customers think or talk about product and company relative to competitors.
Psychographics
The study and classification of people according to their attitudes, aspirations, and other psychological criteria, especially in market research.
Demographics
The statistical characteristics of human populations, such as age, gender, income, and education, used especially to identify markets.
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