What Term Best Describes How a Firm Performs Based on a Comparison

question 21

Multiple Choice

What term best describes how a firm performs based on a comparison to another firm in its peer set within an industry?

• A)Absolute performance
• B)Comparative performance
• C)Proportional performance
• D)Performance measurement
• E)Relative performance

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Definitions:

Brand Managers

Professionals responsible for the development and implementation of strategies, campaigns, and initiatives to build and maintain a brand's image, awareness, and profitability.

Brand Position

is the unique place a brand occupies in the minds of customers, distinguishing it from competitors.