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The modern rational choice models introduce the element of:
PR Firm
A business dedicated to managing communications and public relations for other companies or individuals, aiming to foster a positive public image and manage perceptions.
Joseph V. Baker
Was a pioneering African American public relations professional, recognized for his contributions to the field in the early to mid-20th century.
Burson-Marsteller
A prominent global public relations and communications firm known for its crisis management, brand marketing, and public affairs services.
Corporate Crisis Management
The process by which a business or organization plans for, responds to, and recovers from a significant negative event affecting its reputation or operations.
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