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Is decolonization still taking place in Asia and Africa?
Marketing Research Process
A systematic approach to collecting, analyzing, and interpreting data related to marketing decision-making, typically involving steps such as defining the problem, developing a research plan, collecting data, and reporting findings.
Analyze Data
The process of inspecting, cleansing, transforming, and modeling data to discover useful information, inform conclusions, and support decision-making.
Collect Data
The process of gathering and measuring information on variables of interest, in a systematic fashion that enables one to answer stated research questions, test hypotheses, and evaluate outcomes.
Identifying Problem
The initial step in the problem-solving process, involving the recognition and definition of an issue that needs resolution.
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