The Practice of Giving Your Customers Many Reasons Not to Switch

question 7

Multiple Choice

The practice of giving your customers many reasons not to switch to competitors is known as:

• A)Building customer loyalty.
• B)Selling based on price.
• C)Making the most profit.
• D)Earning the highest commission.

---

Definitions:

Current Ratio

A financial metric assessing a firm's capacity to settle debts due within a year by comparing its current assets to its current liabilities.

Vertical Analysis

The presentation of a company’s financial statements in common-size form.

Horizontal Analysis

A side-by-side comparison of two or more years’ financial statements.

Acid-Test Ratio

A financial metric used to evaluate a company's ability to pay off its current liabilities without relying on the sale of inventory.