The Idea That Customers Provide Long-Term Rewards to a Sales

question 2

Multiple Choice

The idea that customers provide long-term rewards to a sales organization is called the:

• A)Due diligence profitability model.
• B)Lifetime value of a customer.
• C)Customer orientation ratio.
• D)Return on corporate sales effort.

---

Definitions:

Variable Component

A portion of a cost or expense that varies directly with changes in production volume, business activity, or other variables.

Least-Squares Regression

A statistical method used to determine a line of best fit by minimizing the sum of the squares of the differences between observed values and those predicted by the model.

Inspection Cost

Expenses associated with the activities necessary to ensure that products or services meet the required standards and specifications.

Contribution Format

A format for the income statement that divides variable costs from fixed costs to emphasize the contribution margin.