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What is perceived risk and how does it affect selling?
Brown Fat
A type of body fat that is activated when cold, burning calories to generate heat and help maintain body temperature, containing more mitochondria than white fat.
Peripheral Vasoconstriction
The narrowing of blood vessels in the peripheral parts of the body, a process that helps regulate blood pressure and body temperature.
Ethanol
A type of alcohol used as a fuel, solvent, and in alcoholic beverages.
ADH
Antidiuretic hormone (ADH), a hormone produced by the pituitary gland that regulates water balance in the body by controlling the concentration of urine.
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