Terry Has About a Dozen Highly Profitable Customers in Her

question 38

Multiple Choice

Terry has about a dozen highly profitable customers in her sales territory.One strategy she should consider is increasing the ____________ for those customers.

• A)Retention rate.
• B)Brand equity.
• C)4Ps.
• D)Supply-source management.

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Definitions:

Sublimation

A defense mechanism in which socially unacceptable impulses are transformed into socially acceptable actions or behaviors.

Displacement

A defense mechanism where an individual shifts negative feelings from the original source of distress to a less threatening person or object.

Regression

A defense mechanism leading an individual to revert to a less mature state of mental development in response to stress or conflict.

Repression

A defense mechanism where distressing thoughts, memories, or impulses are excluded from conscious awareness.