________________ Can Get You the Initial Sale but Not the ______________

question 22

Multiple Choice

________________ can get you the initial sale but not the ______________.

• A)Relationship; sale
• B)Overpromising; long-term relationship
• C)Customer delight; utility
• D)Trust; marketing concept

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Definitions:

Maximin Strategy

A decision-making rule used in uncertain situations, aiming to select the option with the least possible loss or the maximum of the minimum gains.

Dominant Strategy

A strategy that is the best for a player in a game, regardless of the strategies chosen by other players.

Stackable Discounts

The ability to apply multiple discounts in succession to an initial price, cumulatively reducing the final cost.

Maximin Strategy

A decision rule used in game theory and decision theory for minimizing the possible loss for a worst-case (maximum loss) scenario.