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Ron Is a New Salesperson

question 30

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Ron is a new salesperson.He has just completed a formula sales presentation but the customer has not given him a purchase order.Ron needs to learn that customers will not give him the purchase order until,he or she:


Definitions:

Preapproach

A sales strategy where research and planning are conducted before making initial contact with potential customers.

Follow-up

The act of making additional contact or taking further action after an initial interaction or event.

Personal Selling Process

A sequence of steps a salesperson follows to engage a potential customer, demonstrating how their product or service can meet the customer's needs, ultimately leading to a sale.

Prospecting

The process of searching for potential customers, clients, or buyers in order to develop new business.

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