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Nancy Always Strives to Make a Good First Impression with Her

question 11

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Nancy always strives to make a good first impression with her new customers,but she knows that ultimately,a good customer relationship begins with:


Definitions:

Free-Riding

The practice of benefitting from a good or service without paying for it or contributing to its provision, often discussed in the context of public goods.

Public Good

A product or service that is non-excludable and non-rivalrous, meaning its consumption by one individual does not reduce its availability to others.

Collective Willingness

The aggregated preference or desire of a group of individuals to support or buy into a particular idea, policy, or product.

Marginal Cost

The boost in complete costs associated with creating one more unit of a product or service.

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