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What two options does a salesperson have when a customer does not accept the salesperson's value proposition?
Psychographics
The study of consumers' lifestyles, interests, attitudes, and values to understand their behavior and preferences.
Demographics
Statistical characteristics of the segment of the market that might purchase a product.
Geographic
Pertaining to the physical features, location, or characteristics of the earth or its environments.
End-use
The final application or consumption for which a product, material, or service is intended after its manufacture or production.
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