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Bob is assessing account priorities.He will ask himself:
General Impression
An overall assessment or opinion about something or someone, formed on the basis of limited information.
Out-group Homogeneity Effect
The tendency to perceive members of an out-group as more similar to each other than they really are or compared to the members of the in-group.
Characteristics
Features or qualities that serve to identify, describe, or distinguish individuals, groups, or things.
Collectivist Culture
A societal approach that emphasizes the needs, goals, and views of the group over those of the individual.
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