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It is easier for a sales manager to evaluate each salesperson's performance and compare salespeople when:
Differentiated Needs
The varying requirements and preferences of customers or markets that businesses seek to satisfy with customized products or services.
Differentiation Strategy
A business approach where a company seeks to distinguish its products or services from competitors' offerings through unique features and benefits.
Strategic Positioning
The process of determining how to distinguish an organization's offerings from competitors' to attract and maintain customers.
Meganational Strategy
A strategy used by corporations that operate on a global scale, focusing on maximizing their reach and resources across multiple national borders.
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