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William only concerns himself with what his sales force accomplishes,paying little attention to how they do it.William is introducing:
Marginal Utility
The additional satisfaction or benefit (utility) that a consumer derives from acquiring or consuming one more unit of a good or service.
Cowboy Boots
A style of riding boot historically worn by cowboys, characterized by a high heel, pointed toe, and often decorative stitching.
Nikes
A global brand known for designing, manufacturing, and marketing athletic footwear, apparel, equipment, and accessories.
Marginal Utility
The additional satisfaction or utility gained by consuming an additional unit of a good or service.
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