In the Relationship Era, Firms Began to Recognize That Cultivating

question 147

Multiple Choice

In the relationship era, firms began to recognize that cultivating current customers is more profitable than constantly doing which of the following?

• A) partnering with community investors
• B) seeking global competition
• C) creating new goods and services
• D) seeking new customers

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Definitions:

Digital Channel

A means of communication or distribution of information through digital platforms, such as social media, email, or websites.

Media Richness

The theory that describes the potential information-carrying capacity of a communication medium, including its ability to handle multiple cues simultaneously, facilitate rapid feedback, and establish a personal focus.

Topic Sentence

Sentence that introduces the topic of a paragraph.

Scope

The extent or range of view, outlook, application, operation, or effectiveness of an object or subject.