What Is the Usual Result for Firms That Participate in Cause-Related

question 22

Multiple Choice

What is the usual result for firms that participate in cause-related marketing?

• A) They avoid increased government regulation of their activities.
• B) They find that benefits fall short of costs but pursue these efforts anyway because they are a way to be more socially responsible.
• C) They find that such programs help build their brands and increase sales.
• D) They can take advantage of significant tax deductions.

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Definitions:

Cognitive Dissonance

The mental discomfort experienced by a person who holds two or more contradictory beliefs, ideas, or values at the same time.

Suicide Potential

A term indicating the likelihood or risk that an individual may attempt or commit suicide.

Religious Devoutness

The quality of being deeply religious or committed to the practices and beliefs of one's faith.

Dichotomous Thinking

Viewing problems and solutions in rigid “either/or” terms.