Motivation and Attitudes Are Both Major Elements of the Cultural

question 25

True/False

Motivation and attitudes are both major elements of the cultural influences on consumer decision making.

---

Definitions:

Modeling

The process of learning and mimicking behaviors, attitudes, or techniques from others, often role models or mentors.

Albert Bandura

A psychologist renowned for his work on social cognitive theory and the concept of self-efficacy.

Perception

The process of recognizing, organizing, and interpreting sensory information to represent and understand the environment or an idea.

Classical Conditioning

A method of learning that happens by linking an external stimulus with a stimulus that naturally occurs.