Analysis of Market Share Is a Key to Understanding Which

question 47

Multiple Choice

Analysis of market share is a key to understanding which of the following about the firm?

• A) its promotion strategy
• B) its competitive environment
• C) its social and cultural environment
• D) its demographic strengths

---

Definitions:

Extinction

In psychology, the gradual weakening and disappearance of a conditioned response tendency; in biology, the dying out of a species.

Commission

An instruction, command, or duty given to a person or group of people.

Fixed-ratio Schedule

This is a schedule of reinforcement where a response is rewarded only after a specified number of responses.

Operant Conditioning

A learning process where behavior is controlled by consequences, including reinforcements and punishments to increase or decrease the behavior's occurrence.