The Ability of Firms to Take Advantage of Mass Customization

question 137

Multiple Choice

The ability of firms to take advantage of mass customization and just-in-time inventory methods demonstrates the importance of which elements in a firm's marketing mix?

• A) economic elements
• B) technological elements
• C) promotion elements
• D) distribution elements

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Definitions:

Clay

A natural, earthy material consisting of fine-grained minerals, typically used in ceramics and construction, and known for its plasticity when wet.

Piaget's Stages

The four stages of cognitive development proposed by Jean Piaget, through which children progress as they grow: sensorimotor, preoperational, concrete operational, and formal operational.

Cry

The act of shedding tears as an emotional response or due to irritation of the eyes.

Symbolic Thought

The ability to use symbols, language, or objects to represent something abstract, such as an idea or concept.