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Understanding Consumer Behaviour Is a Key to Successful Business-To-Business Relationships

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Understanding consumer behaviour is a key to successful business-to-business relationships.


Definitions:

Prediction Interval

A range of values within which a future observation is expected to fall, with a certain probability.

Confidence Interval

A spread of values obtained from statistical scrutiny of samples, presumed to potentially contain the value of an undetermined population parameter.

Confidence Interval Estimate

An interval of values calculated from a sample that is expected to include the value of an unseen population parameter, with a certain degree of confidence.

Prediction Interval

An estimate of an interval in which future observations will fall, with a certain probability, given what has already been observed.

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