Which of the Following Is Key to Successful Customer Relationship

question 57

Multiple Choice

Which of the following is key to successful customer relationship management?

• A) collecting, managing, and applying the right data at the right time to the right customer
• B) helping customers identify new needs-even if they are met by other firms
• C) developing marketing strategies that are universal
• D) focusing most marketing resources on the pricing and distribution functions of the marketing mix

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Definitions:

Industrial Regulation

A set of government rules and guidelines aimed at controlling the activities, standards, and behaviors within specific industries to protect public interests.

Celler-Kefauver Act

A U.S. law passed in 1950 to amend the Clayton Act, aimed at preventing anticompetitive mergers and acquisitions by closing loopholes regarding asset purchases.

Interlocking Directorates

The practice of having the same individuals serve on the boards of directors of multiple companies, potentially influencing competitive practices.

Sherman Act

A landmark federal statute in the field of United States antitrust law passed in 1890 to preserve free and unfettered competition as the rule of trade.