Which of the Following Statements Applies to Psychographic Segmentation

question 44

Multiple Choice

Which of the following statements applies to psychographic segmentation?

• A) It is most often used in the B2B market.
• B) It is seldom used as the core basis for segmentation but instead complements other types of market segmentation in B2C markets.
• C) It is the single most important approach to market segmentation for both the B2B and B2C markets.
• D) It is the vital starting point for most efforts to segment B2C markets but is seldom used in the B2B market.

---

Definitions:

Inanimate Objects

Objects that lack life or consciousness, typically referring to items that are not alive.

Formal Operational Stage

The last of Jean Piaget's four stages of cognitive development, where abstract, logical thinking develops.

Concrete Operational Stage

A developmental phase in Piaget's theory of cognitive development, from approximately 7 to 11 years old, where children gain the ability to think logically about concrete events.

Sensorimotor Stage

The first of Jean Piaget's stages of cognitive development, where infants learn about the world through their sensory and motor interactions.