As a Product Moves Through the Stages of the Product

question 148

Multiple Choice

As a product moves through the stages of the product life cycle, marketers normally will find which of the following to be true?

• A) They must adjust their marketing strategies to reflect changing market conditions.
• B) Sales peak well before profits.
• C) Sales and profits tend to increase at a constant rate.
• D) They can maximize profits by sticking to a consistent marketing strategy.

---

Definitions:

Negative Reinforcement

A process in behavior analysis in which a response or behavior is strengthened by stopping, removing, or avoiding a negative outcome.

Goal Setting

The process of establishing desired results that guide and direct behavior.

Notion Of Entitlement

A concept referring to an individual's or group's belief that they inherently deserve certain rights, privileges, or treatments.

Individual Reward Systems

Are incentive plans and benefits tailored to recognize and reward the performance and achievements of a single person within an organization.