Which of the Following Are Psychological Influences That Affect Consumer

question 14

Multiple Choice

Which of the following are psychological influences that affect consumer behaviour?

• A) motivation, attitudes, and perceptions
• B) age, gender, and income
• C) selection, organization, and interpretation
• D) values, attitudes, and customs

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Definitions:

Personal Constructs

In Kelly’s theory, the bipolar cognitive structures through which people process information.

Classifications

The systematic arrangement of entities into groups or categories based on shared characteristics or principles.

Theorist

An individual who develops theories in a particular field of study or area of expertise.

Self-concept

An individual's perception of themselves, consisting of beliefs about one's abilities, traits, and values.