Marketers Using a Pull Strategy Would Focus on Promotional Techniques

question 223

Multiple Choice

Marketers using a pull strategy would focus on promotional techniques that do which of the following?

• A) focus on incentives to distributors
• B) create demand from final customers
• C) discourage competitors from entering the market
• D) rely heavily on publicity rather than advertising

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Definitions:

Task Force

A temporary group of people formed to accomplish a specific goal, often used to address complex or urgent issues within organizations.

Ethical Behaviors

Actions that are consistent with principles of moral and ethical standards; behaving in a manner that is considered morally right.

Principled Dissenters

Individuals who oppose or challenge organizational decisions or policies on ethical or moral grounds.

Positive Role Model

An individual whose behavior, example, or success can be emulated by others, especially by younger people or peers, encouraging positive behavior and attitudes.