In Order to Help Customers Feel Comfortable with Their Decision

question 117

Multiple Choice

In order to help customers feel comfortable with their decision to purchase a new car, manufacturers are offering extended warranties, free oil changes, and maintenance checks. This is an effort to offset which of the following?

• A) cognitive dissonance
• B) demand elasticity
• C) buyer retroaction
• D) consumer proactivity

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Definitions:

Unrealized Gain

The potential profit on an investment that has not been sold, reflecting an increase in value on paper but not realized as cash.

Dividend Revenue

Income earned from holding shares of a company that pays dividends.

Interest Revenue

Income earned on investments, savings accounts, and other financial instruments that pay interest.

Fair Value

The price that would be received to sell an asset or paid to transfer a liability in an orderly transaction between market participants.