The First Step in Personal Selling Is Identifying Potential Customers

question 224

True/False

The first step in personal selling is identifying potential customers and choosing the ones most likely to buy the product. This step is known as prospecting and qualifying.

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Definitions:

Social Emotions

Emotions that arise from interactions with others or from social situations, reflecting the relational and cultural context.

Single Incident

A one-time event or occurrence that can have a significant impact on an individual's perceptions or behaviors.

Emotions and Sentiments

Complex feelings that involve physical arousal, expressive behaviors, and conscious experience.

Social Emotion

Emotions that depend on the thoughts, feelings, or actions of others, reflecting the social nature of human beings.